Perhaps
the most misunderstood and under-used marketing tool on the internet are
autoresponders.
What is an
autoresponder?
An
autoresponder is an automatic response email. When someone clicks on the
autoresponder email address they send a blank message to the autoresponder
email address. An email returns to them with the information they requested.
The person who set up the autoresponder put the
information in the body of the automatic email. For instance, putting your free
article in the body of the automatic email.
Then
when someone sends a message to that autoresponder you get the article in your
inbox.
Autoresponders
are great for giving away free articles.
For example, I have written a free article about
tips for affiliates and the autoresponder address is article@sendfree.com.
You can click on this link and it will open an email message. You send a blank
email to this address and back comes my article in your inbox. Try it now to
see if it works.
There
is another more powerful reason to send your articles by autoresponder.
By
using an autoresponder for your article you get to capture the recipients email
address. You can then follow up your recipient at a later date and ask them how
they enjoyed the article. They may give you some good feedback.
They may even go
and visit your site.
By
using an autoresponder you have developed a relationship with someone that may
prove useful down the track.
Lets say you
have your article in an autoresponder. What next?
You
could put the autoresponder address on your web site, you could include it in a
newsgroup posting or you could include it at the bottom of your email.
Something like
this:
“P.S.
By the way I have written an article about landscape designing. If you would
like to receive a copy of this article just send a blank email to XYZ@sendfree.com
“
The
email address XYZ@sendfree.com
would be your autoresponder address. If you would like to checkout a free
autoresponder service just go to www.sendfree.com.
If you are writing articles longer than 1,000 words
post an announcement about a free article that you have and at the end of the
announcement you have an autoresponder address that sends them a copy of your
article.
To
go through the mechanics of how an autoresponder works just read the following.
When someone clicks on your autoresponder address these things happen:
1. The
information is found stored on a web server and delivered immediately to the
person who asked for it. It happens virtually straight away and you can request
it any time of the day or night. The person receiving the article can read it
on their screen or print it out. They could even just come back and read it
later because it is already in their inbox.
2. The
person who wrote the article gets an email from the autoresponder that gives
the email address of the person who requested the article.
This
enables you to send them another free article that you may have written or will
write in the future.
Thus
you develop a relationship. If they enjoy your articles they may be interested
in purchasing something you might offer for sale at your site.
By
giving away a free article by autoresponder, this could eventually lead to the
sale of a product or service.
If you are looking for Free
Autoresponders try these for starters:
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