How many ezines do
you think are out there in internet world?
I
really do not know. However it has got to be tens of thousands, perhaps even
hundreds of thousands.
Guess what?
Most
of them have a subscriber base of fewer than 2,000 and very few people are
targeting this subscriber base. The big boys are just targeting the large
subscriber ezines.
There
is a huge market in getting your targeted ezine ad to tens of thousands of
people.
Here are 3 ways you
can do it:
1. Ezine Ad Swaps
You can swap ezine
ads with other ezine editors. The cost to you – ZERO!
You
can just approach another ezine editor and ask to swap 6 ads in their next 6 issues,
thus featuring their ezine ad in your next 6 issues.
2. Pay for Ezine Ads
Negotiate a deal to pay for ezine ads. If someone has a
subscriber base of 1,000 subscribers and they currently run little or no ezine
ads, ask them if they would like to receive some money to run your ezine ad.
Odds are, they’ll agree!
3. Swap Ezine Ads for
Articles
Instead
of swapping ezine ads why not feature another editor’s article in your ezine
and they feature your ezine ad in their ezine. Both sides benefit.
What about receiving
money for running ezine ads in your ezine?
Once you get to 1,000 subscribers you can start to run
paid ezine ads, but don’t run any more than 3 per issue. You do not want to
clutter your ezine with a whole lot of ads.
My preference is to place classifieds in e-zines that
only have 1 to 3 ads per issue. This way more sets of eyes will notice your ad
rather than if you were part of 30 classified ads.
Some
of the bigger e-zines use the approach of having many classified ads in the one
newsletter but I think it can detract from the content of the newsletter.
Rates vary tremendously
(from $2 per thousand subscribers to more than $50 per thousand subscribers)
but let’s assume you negotiate a deal of $10 per thousand subscribers for each
ezine ad and you run 3 ads per ezine.
If
your ezine is a weekly publication then that is an extra $30 per week, or
$1,560 per year. A nice little extra earner.
When
you get to 2,000 subscribers this would be over $3,000 per year. Can you see
the potential here?
How Should You Write
Your Ezine Classified Ad?
If
you currently receive ezines you have probably seen some of these classified
ads. They generally have a heading and 3 or 4 lines underneath.
An example of one may
look like this:
---------------------------------------------------------------------------------
“BECOME AN INTERNET
INSIDER!
With the
"Secrets of the Big Dogs," you'll make profits like never before!
Learn how to build, market, and promote your business, working only 1-2 hours a
day! http://www.roibot.com
“
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Generally
you want to have a great heading that captures the reader’s attention. It could
quite possibly be the heading of your article or you could modify it slightly.
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