This
is never more important than on the internet. People get bored quickly and
there are a million other articles they could be reading instead of yours.
Get to the point
quickly – in the very first line!
Want to turn people
off? Then waffle,beat around the bush!
Write your article as if you are being pursued and you
want to quickly get out of the blocks and move on to a fast finish.
Get
the benefits out quickly, write in short sentences and write in short
paragraphs.
People
do not have the time. Your potential readers have a million things to do today
and reading an article that is waffling on and off topic with paragraphs that
are barely related to the topic will not be tolerated by the reader.
You
have to keep specifically on the topic. The more targeted and narrow the topic
the better. Write in specifics and do not generalize. Use facts to support your
case. Make your reader smile on time.
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