Secrets Of Effective Article Writing: - Outline The Benefits To Your Reader(5)

Why are they reading your article?

Your reader will want to know what they can achieve by reading your article, so portray the benefits of what you are writing about.

Write in a positive frame of mind. ‘How I Made $10,000 in the Property Market in 1 Month!’ rather than ‘Investing in Real Estate’.

The heading ‘Investing in Real Estate’ could be an interesting article. But as a potential reader of this article, I really do not know what is in it for me. It might be good but I do not know as it does not inform me of any benefit.

The heading ‘How I made $10,000 in the Property Market in 1 Month!’ tells me immediately of a benefit. Here is this person telling me they made $10,000 in one month in real estate. The first thing that comes to my mind is how can I make this sort of money in one month in the property market?

It is a potential benefit.

Will I read the second article? You bet I will! There might just be something in it for me.

That is the key. Is there something in it for me?

People are online looking for opportunities and they not only want good information but they want to know if there is any way they can benefit from this information.

It does not have to be a financial benefit. It may be an educational or intellectual benefit that they gain. But they are still benefiting.

An educational benefit might be:

“How You can Learn to be a Better Father” Instead of “Being a Father”

This portrays the potential benefit of learning about some things that might make me a better father.

This will immediately create interest in your potential audience. Saying that by reading your article they will benefit in some way means they are more likely to read your article.