Behind
the heading the first sentence is the next most important part of your article.
The
first sentence has to be as inviting as the heading as this is the main drop
off point where readers can decide not to read on.
From
the heading the reader may have decided to read the article. If the first
sentence does not continue that initial interest you are in trouble.The reader
may stop right there and then!
If you did not ask a
question in your heading then think about asking one here.It could even be
another question and aim at setting up the reader and win his interest.
If
your heading had the ’10 Tips to Success’ then in the first sentence tell
people you are just about to give them those 10 tips.
What
follows the first sentence is the body of the text so the first sentence must
be the precursor of what is just about to come.
Sometimes
the first sentence might be some sort of conclusion that has already been
assumed.
Then
the body of the text can proceed with providing the reasons for why this
conclusion is made.
Get
the first sentence right and keep the readers interest from the headline
flowing through to the first sentence.
Once
they have read the first sentence they’re hooked. They WILL read the whole
article.
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